Ayoub's cumin seeds offer an undeniably savoury flavor, rich and robust in its earthy taste. This widely used spice is essential to any kitchen as it helps bring depth and flavor to your cooking. While predominately used in many Indian cuisines and Middle Eastern dishes, cumin can also be added to help flavor breads, soups, stews, and spice blends that marinade your favorite meats, poultry and vegetables.