As the last chill of winter fades and the first blooms of spring appear, millions of people around the world prepare for Nowruz—the Persian New Year. This ancient celebration, rooted in renewal, togetherness, and delicious food, is more than just a holiday; it's a tradition that brings families together around tables filled with symbolic dishes, dried fruits, nuts, and sweet treats. If you've ever wanted to experience the magic of Nowruz, you're in for a treat—let’s dive into its rich history, vibrant customs, and mouthwatering flavors.

What is Nowruz? A Deep Dive into the Ancient Festival

Nowruz, meaning “new day” in Persian, is an ancient festival that marks the first day of spring. More than just a date on the calendar, Nowruz represents renewal, hope, and fresh beginnings. It’s a time when homes are cleaned, tables are beautifully decorated, and the aroma of saffron-infused dishes fills the air.

Celebrated by over 300 million people across Iran, Afghanistan, Central Asia, and beyond, Nowruz is a universal reminder that with spring comes new possibilities, brighter days, and of course, plenty of delicious snacks and sweets.

The History and Origins of Nowruz

Zoroastrian Roots and Persian Influence

Nowruz dates back over 3,000 years, originating in Zoroastrianism, an ancient Persian religion that revered fire, light, and natural cycles. Early Persians saw the spring equinox as a divine sign of balance and rebirth, making it the perfect moment to welcome the new year.

Even as empires and religions changed, Nowruz endured—woven into the fabric of Persian culture and celebrated across generations.

Spread of Nowruz Across Cultures and Regions

Nowruz isn’t just an Iranian tradition; it's observed in:

• Afghanistan – With grand festivals, music, and poetry recitals
• Central Asia (Tajikistan, Uzbekistan, Kazakhstan, etc.) – Featuring public celebrations and folk performances
• Kurdish Regions – Nowruz symbolizes both new beginnings and cultural identity
• The Persian Diaspora – Families worldwide maintain traditions like Haft-Seen tables and Nowruz feasts

In 2010, UNESCO recognized Nowruz as an Intangible Cultural Heritage of Humanity, highlighting its cultural and historical importance.

When is Nowruz Celebrated? (Dates & Time Calculation)

The Role of the Spring Equinox

Nowruz occurs precisely when the sun crosses the equator, creating equal daylight and night—typically on March 20th or 21st. Unlike fixed-date holidays, Nowruz is astronomically calculated, ensuring it aligns with nature’s rebirth. This year, 2025 it will be celebrated on March 20th.

How Different Cultures Interpret Nowruz Dates

• Iran & Central Asia – Follow the Persian Solar Hijri calendar
• Afghanistan – Marks the start of the solar Islamic year
• Kurdish communities – Celebrate Nowruz as both a new year and a cultural symbol

Despite regional variations, Nowruz is universally a time of joy, family, and renewal.

Key Traditions and Rituals of Nowruz

Spring Cleaning (Khaneh Tekani) and Its Symbolism

Before Nowruz, families deep clean their homes in a tradition called Khaneh Tekani (literally, "shaking the house"). It’s more than just tidying up—it’s a way to clear out old energy and welcome positivity for the new year.

Essential Items on the Haft Seen Table (And Their Beautiful Meanings)

Every item on the Haft Seen table carries a deep, symbolic meaning, representing wishes for a happy and prosperous year ahead. Here’s what you’ll find on a traditional setup:

1. Sabzeh (سبزه) – Sprouted Wheat, Barley, or Lentils 

Symbolizes: Renewal, rebirth, and nature’s fresh start
Why it matters: A sprouted dish of wheat or lentils represents new life, showing hope for the year ahead. Many people grow their own Sabzeh at home, nurturing it for days before Nowruz.

2. Samanu (سمنو) – Sweet Pudding Made from Wheat Germ 

Symbolizes: Strength and patience
Why it matters: This delicious, thick, caramel-colored pudding is made from slowly cooked wheat germ, taking hours to prepare—just like patience and perseverance bring sweet rewards.

3. Senjed (سنجد) – Dried Oleaster Fruit (Lotus Tree Fruit) 

Symbolizes: Love and wisdom
Why it matters: Legend has it that eating Senjed sparks deep love and wisdom—a subtle nod to Persian poetry and the idea of love being intertwined with enlightenment.

4. Seer (سیر) – Garlic 

Symbolizes: Health and protection
Why it matters: Garlic has been used for centuries as a natural remedy, believed to ward off illness and negative energy.

5. Seeb (سیب) – Apples 

Symbolizes: Beauty and good health
Why it matters: Fresh, shiny apples symbolize the natural beauty of life, reminding us to cherish health and happiness.

6. Serkeh (سرکه) – Vinegar

Symbolizes: Patience and wisdom gained from experience
Why it matters: Just as vinegar is created through fermentation, time and patience lead to wisdom and strength.

7. Sumac (سماق) – Dried Persian Spice 

Symbolizes: The color of sunrise and new beginnings
Why it matters: Sumac’s vibrant red color represents the arrival of light after darkness, a hopeful reminder that new beginnings are always possible.

Additional Items That Bring More Meaning to Your Table

While the seven "S" items are essential, many families add extra touches to enhance the symbolism:

• A Poetry Book (Divan of Hafez): Spiritual wisdom
• A Mirror: Reflection and self-awareness
• Gold Coins (Sekkeh): Prosperity and wealth
• A Goldfish (Mahi-Modern Traditions Opt for Artificial!): Movement and life
• Candles: Light and enlightenment

How to Set Up a Beautiful Haft Seen Table

Creating a stunning Haft Seen table is an art form. Whether you're sticking to tradition or giving it a personal twist, here are some easy steps to get started:-

1. Pick a central table – A coffee table or dining table works great!
2. Arrange the seven key items first – Place them in a balanced, visually pleasing way.
3. Add meaningful extras – Like a mirror, candles, or goldfish for a more festive look.
4. Use decorative elements – Fresh flowers (like hyacinths), painted eggs, and elegant dishes make everything feel extra special.
5. Enjoy the setup throughout Nowruz!

Chaharshanbe Suri: The Fire Festival Before Nowruz 

As the final days of winter fade away, the excitement of Nowruz builds—and it all begins with Chaharshanbe Suri, an electrifying fire festival held on the last Tuesday night before Nowruz. This ancient Persian tradition is a way to leave behind the hardships of the past year and step into the new year with renewed energy and a fresh spirit.

The Meaning Behind Chaharshanbe Suri

The name Chaharshanbe Suri comes from:

• Chaharshanbe (چهارشنبه) – meaning Wednesday
• Suri (سوری) – meaning celebratory

Even though "Wednesday" is in the name, the festival actually takes place on Tuesday night, leading into Wednesday. The highlight of the night? Jumping over fire as a symbolic act of renewal.

Jumping Over the Fire: A Ritual of Purification

At sunset, bonfires are lit in streets, parks, and backyards, and people take turns leaping over the flames while chanting:

• "Zardi-ye man az to, sorkhi-ye to az man!" 🔥
  (Take my sickness, give me your warmth and energy!)

This phrase is a powerful symbol of transformation—people are letting go of illness, misfortune, and negativity and absorbing the fire’s strength, vitality, and light.

For many, the flames represent cleansing and renewal, burning away the difficulties of the past year and bringing good luck and health for the new one.

Traditional Chaharshanbe Suri Activities

While fire-jumping is the most famous tradition, Chaharshanbe Suri is a night full of exciting customs:

• Fireworks and Crackers – Today, fireworks and sparklers light up the night sky, adding to the festive spirit.
• Ajil-e Moshkel Gosha (Problem-Solving Trail Mix) – A special mix of nuts and dried fruits is eaten for good fortune and the resolution of difficulties.
• Fāl-e Hafez (Hafez Fortune-Telling) – Many people open a book of Hafez’s poetry at random, interpreting the verse as a glimpse into their future.
• Kūzeh Shekastan (Breaking Clay Pots) – In some traditions, a clay pot filled with coins and a little salt is shattered to drive away bad luck and negativity.
• Qashoq Zani (Persian Trick-or-Treating!) – Young people cover their faces and go door-to-door knocking with spoons on bowls, receiving nuts and sweets—a practice believed to bring good luck!

Chaharshanbe Suri Today: Keeping the Tradition Alive

In modern times, Chaharshanbe Suri has become a lively festival celebrated not just in Iran, but in Afghanistan, Kurdish regions, and Persian communities around the world. Some cities host public bonfires, concerts, and community celebrations, while families continue to gather at home, enjoying nuts, sweets, and traditional music.

At Ayoub’s Dried Fruits & Nuts, we love celebrating Chaharshanbe Suri with a fresh batch of Ajil-e Moshkel Gosha—because nothing brings good luck like sharing delicious, high-quality nuts and dried fruits with loved ones!

The Significance of Haji Firuz and Amu Nowruz

Haji Firuz, a traditional Nowruz character in red, sings and dances to announce the coming of spring, while Amu Nowruz (Uncle Nowruz) brings wisdom and joy.

Visiting Family and Friends: Eid Didani Tradition

Families visit one another, exchange gifts, and share dried fruits, nuts, and sweets—all essential Nowruz snacks.

Sizdah Bedar: The Closing Picnic of Nowruz

Thirteen days after Nowruz, people head outdoors for a day of fun and picnics, tossing Sabzeh sprouts into running water to symbolize letting go of bad luck.

Nowruz Cuisine: Traditional Foods and Their Symbolism

Sabzi Polo Mahi (Herbed Rice with Fish)

A fragrant dish of dill, parsley, cilantro, and crispy fish symbolizing rebirth and abundance.

Kookoo Sabzi (Herb Omelet)

A green, herby frittata-like dish representing health and prosperity.

Ash Reshteh (Persian Noodle Soup)

A thick, warming soup signifying life’s twists and turns.

Sweet Treats: Baklava, Samanu, and Noghl

From flaky baklava to creamy Samanu, Nowruz is a time for sweet beginnings.

At Ayoub’s, we love preparing premium dried fruit and nut platters for Nowruz celebrations!

Nowruz and Its Cultural & Spiritual Significance

Nowruz is more than just a celebration—it’s a deeply symbolic and spiritual occasion that has inspired poetry, literature, and timeless traditions. Rooted in themes of renewal, balance, and gratitude, Nowruz reminds us of the interconnectedness between nature, humanity, and the cycles of life.

Nowruz in Poetry and Literature

For centuries, Persian poets and scholars have captured the essence of Nowruz in their works, weaving its themes of rebirth and joy into literature that continues to resonate today.

• Hafez, the beloved Persian poet, often referenced spring, renewal, and love—all central themes of Nowruz. His poetry encourages embracing new beginnings and living in the present moment.
• Ferdowsi, the legendary author of the Shahnameh, highlighted Nowruz as a time when kings bestowed gifts, nature awakened, and people rejoiced in the promise of a new year.
• Omar Khayyam and Rumi also spoke of the impermanence of life, the beauty of change, and the spiritual rebirth Nowruz represents.

Even today, reciting Hafez’s divan or reading lines from Ferdowsi’s Shahnameh during Nowruz gatherings is a cherished tradition, reminding people of the wisdom, beauty, and renewal that the festival brings.

The Spiritual Connection: Renewal and Rebirth Themes

Nowruz carries a profound spiritual and philosophical meaning, beyond its colorful festivities. At its core, Nowruz symbolizes:

• Hope & Renewal – The arrival of spring signals a fresh start, inspiring people to let go of the past and embrace new opportunities.
• Balance & Harmony – As the day and night become equal, Nowruz reflects the importance of balance in life, encouraging self-reflection and gratitude.
• Connection to Nature – Ancient Persian beliefs held that humans and nature are deeply intertwined; Nowruz is a moment to appreciate the beauty and generosity of the earth.
• Spiritual Cleansing – Traditions like Khaneh Tekani (spring cleaning) and jumping over fire during Chaharshanbe Suri represent cleansing the soul, purifying the spirit, and stepping into the new year with clarity and energy.

Ultimately, Nowruz is a time to embrace change, nurture the soul, and celebrate the beauty of life’s cycles—a tradition that continues to inspire people across cultures and generations

How to Celebrate Nowruz: A Step-by-Step Guide

Nowruz isn’t just a single-day celebration—it’s an immersive experience filled with centuries-old traditions, joyful gatherings, and delicious foods. Whether you’re celebrating for the first time or looking to embrace the full spirit of the season, here’s your step-by-step guide to making Nowruz truly special.

1. Clean Your Home and Refresh Your Space (Khaneh Tekani)

Before the new year arrives, it’s time for Khaneh Tekani, or "shaking the house." This deep spring cleaning ritual is more than just tidying up—it’s a symbolic act of clearing out the past and welcoming fresh energy into your home.

Dust, sweep, and organize every corner of your home
Get rid of broken or unused items to make space for new blessings
Decorate with fresh flowers (hyacinths and tulips) to bring in the colors of spring

A refreshed home sets the stage for a new year filled with positivity and abundance.

2. Set Up a Beautiful Haft-Seen Table 

The Haft-Seen table is the heart of every Nowruz celebration. Each item on the table carries deep symbolic meaning, representing health, prosperity, love, and renewal. (If you want to read more information on how to set up a Haft-Seen Table you should check out this post!)

Essential elements of a Haft-Seen table:

Sabzeh (sprouted wheat/lentils) – Growth and renewal
Samanu (sweet wheat pudding) – Strength and abundance
Senjed (dried lotus fruit) – Love and wisdom
Seer (garlic) – Health and protection
Seeb (apple) – Beauty and vitality
Serkeh (vinegar) – Patience and wisdom
Sumac (spice) – The sunrise of a new day

Extra touches: Add candles, a mirror, goldfish, painted eggs, and a book of poetry (Hafez or Ferdowsi) for extra luck and meaning! Check out our post called 

3. Prepare for Chaharshanbe Suri 

On the last Tuesday night before Nowruz, families celebrate Chaharshanbe Suri, also known as the Festival of Fire. The highlight? Jumping over bonfires while reciting:

"Zardi-ye man az to, sorkhi-ye to az man!"
(Take my sickness and worries, and give me your warmth and strength!)

This tradition symbolizes letting go of negativity and stepping into the new year feeling purified and energized.

If you don’t have a bonfire, light candles and take part in the tradition safely
Enjoy special Chaharshanbe Suri snacks like Ajil (mixed nuts and dried fruits)
Listen to festive music and join the celebrations in your local community

4. Host a Nowruz Feast (And Don’t Forget the Nuts & Sweets!)

No Nowruz is complete without an abundant table of delicious, symbolic foods. The dishes served during Nowruz represent good fortune, renewal, and prosperity.

Nowruz feast essentials:
Sabzi Polo Mahi (Herbed rice with fish) – Symbolizing rebirth and abundance
Kookoo Sabzi (Herb omelet) – Representing freshness and health
Ash Reshteh (Persian noodle soup) – Signifying life’s twists and turns

And, of course, dried fruits and nuts play a big role in Nowruz snacking and gift-giving!

Ajil-e Moshkel Gosha – A special mix of pistachios, almonds, walnuts, raisins, and dried mulberries, said to bring good luck
Persian Sweets – Baklava, noghl (sugar-coated almonds), and Samanu (sweet wheat pudding)

At Ayoub’s, we offer gourmet dried fruit and nut platters, making it easy to share the joy of Nowruz with loved ones!

5. Visit Family and Friends 

Nowruz is all about connection. The tradition of Eid Didani (New Year’s visits) brings families together, as people go to see elders, friends, and neighbors to exchange blessings and gifts.

Bring a beautifully wrapped box of dried fruits and nuts as a thoughtful Nowruz gift
Elders often give Eydi (money in crisp bills) to children as a symbol of good fortune
Share sweet treats and enjoy conversations filled with laughter and joy

These visits strengthen family bonds and community spirit, making Nowruz even more meaningful.

6. Celebrate Sizdah Bedar Outdoors 

Thirteen days after Nowruz, it’s time for Sizdah Bedar, a joyful outdoor celebration. On this day, families and friends head to parks, nature reserves, or gardens to enjoy a picnic and spend time in fresh air.

Bring fresh herbs, fruits, and nuts for the perfect Nowruz picnic
Toss your Sabzeh (sprouted greens) into running water to wash away bad luck
Play traditional games, dance, and enjoy the outdoors

This final tradition closes the Nowruz celebrations on a high note, ensuring the rest of the year is filled with happiness and good fortune.

FAQs About Nowruz

Why is Nowruz important?

It represents renewal, unity, and cultural heritage.

What are the best Nowruz gifts?

Dried fruits, nuts, sweets, and fresh flowers.

Can non-Persians celebrate Nowruz?

Absolutely! Nowruz welcomes everyone.

Conclusion: The Timeless Beauty of Nowruz

Nowruz is more than just the start of a new year—it’s a celebration of life, renewal, and togetherness. As the seasons change and the world bursts into bloom, Nowruz reminds us to pause, reflect, and embrace new beginnings with an open heart.

For over 3,000 years, this festival has united people across cultures, bringing families and friends together around tables filled with Haft-Seen symbols, delicious meals, and sweet treats. Whether you're jumping over fire on Chaharshanbe Suri, gathering with loved ones for a Nowruz feast, or enjoying the fresh air on Sizdah Bedar, every moment of Nowruz is a chance to welcome the future with optimism and joy.

At Ayoub’s Dried Fruits & Nuts, we believe that the best celebrations are shared—with good food, great company, and a spirit of generosity. That’s why we take pride in offering premium dried fruits, nuts, and traditional treats to make your Nowruz even more special.

So as you set your Haft-Seen table, visit family, and savor the flavors of the season, may your year ahead be filled with happiness, prosperity, and endless sweet moments. And if you're looking for ways to celebrate Nowruz in Vancouver, be sure to check out this article!

From our family to yours—Nowruz Mobarak! May the new year bring you joy, abundance, and plenty of delicious memories.