The superfood market can be daunting. An online search reveals dozens of superfood websites promising the highest quality superfood powders and supplements, each seemingly backed up by impressive statistics and superlative claims. On the high street, more and more superfood products are finding their way onto grocery store shelves, nestling themselves next to protein powders, medications, and baking ingredients, standing out due to their expensive price tags and extraordinary health claims. At times it can feel like everywhere you turn, there’s an advert for a new superfood pill, powder, or tonic that promises to improve your health - but can you trust them? 

Seeing Through Marketing Statements

The sad reality is that a lot of superfood companies see nothing but the potential profits they can make from superfoods. Broccoli, kale, and beetroot are three of the most potent superfoods around and are the perfect example of how some superfood companies make money from simple whole-food ingredients. Off the supermarket shelf, a head of broccoli, a bag of kale, and a bunch of beets might set you back a couple of dollars each. Turned into a superfood powder and placed in an attractive tub, you’d pay ten or twenty times this amount for the same basic ingredients just in a more convenient form. By turning whole-food superfoods like fruits, veggies, nuts, and seeds into powders or pills, companies can charge a lot more for the same basic nutrients, and many consumers don’t realize this. 

On top of superfood inflation, customers also need to contend with false advertising and misleading marketing, which can make superfood products seem better than they really are. Some superfood companies use enticing statistics to sell their products, but it’s important to look beneath the figures to see how valid their statements really are. 

Don’t get us wrong, there are instances when superfood powders can make a healthy and convenient addition to your diet, and not all statistics about the health benefits of superfoods are being falsified. Just take a little time to do your own research before parting with your hard-earned cash! 

So Where Can You Buy Superfoods You Trust?

Here are our tips for buying trusted superfoods: 

Stick To Whole Foods Where Possible

If you’re worried about the authenticity of certain superfood products, then it’s always better to stick to whole food superfoods like fruits, vegetables, nuts, and seeds when you can. Although whole food products may take up a little more room in your pantry, fridge, or freezer, at least you can be sure you know what you’re eating, and you’ll also get the benefit of the extra water when eating fresh fruit and veggies too. 

Look For Customer Reviews

Customer reviews are a great way to get a feel for whether you can or can’t trust a brand or product. If you’re shopping online and the retailer has no reviews on their site, they may be new to the market, and you could be taking a risk by buying their product. Don’t just look at the number of stars a product has; take the time to read what customers have said to check what they like about the product and any areas where they found flaws. 

Check For A Satisfaction Guarantee 

Finally, the mark of a company that genuinely cares about the quality of the products they sell is an explicit satisfaction guarantee. Here at Ayoub’s, that means that anything you buy from us can be returned to us for a full refund if you are not satisfied with the product or do not believe it is up to our standards. If the company has a satisfaction guarantee, you can confidently buy from them, knowing that should the product not meet your expectations, you won’t end up out of pocket. 

So there you have it - hopefully, these three tips will help you buy superfoods with more confidence.